This course is identical to the Soft Money Course offered as part of The Certification Program In Film Finance. Each course builds on the knowledge acquired in the previous course (s); therefore, we highly recommend that your take the entire Film Finance Certification Program. However, we have unbundled this "A La Carte" version for those students looking for specific expertise in this subject.
Harold is an Entertainment Entrepreneur, Inventor and Author of the books “Pitch To Me Online”, "The Program In Film Finance" and "The Big Reveal".
Harold is the Founder of Pitch2Me.com, an Online Film Finance Platform that brings filmmakers and professional film financiers together.
He has created industry-leading analytical tools to help identify project risk, valuation, timing of cash flows, and how to structure winning deals..
Harold is considered one of the most experienced and highly regarded executives in the field of entertainment financing and banking.
Prior to founding Pitch2Me, Harold served as Regional Director and Manager for the Entertainment Banking Group for Union Bank of California’s Beverly Hills Private Banking office.
While at Union Bank, Harold identified an unfilled demand on the consulting and education side of the business, and felt that in the financing of independent films there was a way to give filmmakers a more significant ownership stake in their projects. As a result he set out on his own and formed the consulting firm FILMBANKERS International.
Before working at Union, Harold held increasingly responsible senior management positions at Wells Fargo Bank culminating in being appointed Senior Vice President and District Manager with responsibility for the management of 40 branch locations in Ventura, Santa Barbara and Los Angeles counties.
Harold served as CFO and General Manager at the former Fully Loaded Records (a division of BET), overseeing the business affairs, accounting, human resources and contract management departments.
Academically, he earned his Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA). He is also a proud alumni of Oxnard College where he received his Associates Degree in Economics.He is a graduate of the Pacific Coast Banking School at the University of Washington in Seattle. He is also a graduate of the Anderson Graduate School (UCLA) of Business, Executive Management Program.
Harold had the honor of being the 2015 Keynote Speaker at UCLA’s Communications Department graduation commencement and has been a Guest Lecture at UCLA,USC, CSUCI, and many other film finance forums.
PreviewINTRODUCTION TO SOFT MONEY (0:58)
StartIN-KIND SERVICES (7:06)
StartPRODUCT PLACEMENT (4:44)
StartTAX INCENTIVES (7:16)
StartSOFT MONEY REVIEW QUIZ
StartASSESSMENT FOR SOFT MONEY
StartSOFT MONEY FEEDBACK
StartGLOSSARY OF FILM FINANCE TERMS
StartCOURSE LEARNING OBJECTIVES
StartREEL MONEY COURSE INDEX